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Is Facebook’s “Nearby” Helping Your Business?

Published on January 3, 2013 by in Facebook

Happy New Year!  2013 has begun and there is no longer any doubt that social media should be a part of your marketing and branding.  Whether you are retail, restaurant, physician, attorney, chiropractor, dentist, non-profit, real estate professional,  etc., etc. you can no longer stick your head in

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Start 2013 Off Right with Facebook

Published on December 28, 2012 by in Facebook

Happy New Year everyone!  I am positive that 2013 will be a very prosperous year for all of us. Adding to your company marketing will be the increased use of social media whether you are a for profit or not for profit business.  Whether you are a service professional or retail business there is no denying the power of word of mouth marketing which has now grown exponentially via social media.  Last week I gave you a list of “don’ts” for your Facebook Business Page. Before we move on to other social networking sites, let’s take a year-end look at what you should be doing on your Facebook Business Page.    Read more…

 
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Don’t Risk Losing Your Facebook Page

Published on December 21, 2012 by in Facebook

First of all, Merry Christmas to everyone who is celebrating Christmas next Tuesday.  This time of year gets crazy for so many reasons and since it does not appear that the world is ending today, I wish all of you a fabulously prosperous 2013.

I speak, coach, write and train businesses all the time on best practices for using social media sites.  That being said, I continue to see “non-compliant” activity and people running the risk of having their pages removed.  Today I am going to focus on Facebook.  Don’t risk losing your Facebook page.  In the coming weeks, I will be looking at the Terms of Service/Rights and Responsibilities for the other major social media sites but let’s review some issues concerning Facebook.  Read more…

 
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Do I Need to Write a Blog?

Do I need a Blog?  This question comes up all the time when I talk with clients about their social media and online marketing.  For most businesses, the answer is definitely YES.  Then follows a series of questions which I will attempt to address in this week’s blog.

  • Should I set up my blog on my website?  I did research on this one and asked web designers and others who deal in online marketing and SEO and there seems to be consistent debate on whether your blog should reside on your company website or on a separate Word Press site.  Here’s some tips to answer that one:
    • First of all, is your Blog going to be related to your business?  If you are selling widgets and writing about your experience as a parent or your vacations or simply spouting off about your beliefs on how the Universe works, I would recommend setting up a separate site for your free expression.  Your business blog should be relevant to your business and your business website.  That being said, humor and a personal touch are certainly fine.  Write your blog in Your Voice.
    • Do you want to maintain two different sites?  For most people, the answer will be no.  That’s okay.  It is perfectly okay to have your blog on your business website and from my research, most of those “in the know” recommend this

Of course, the next major issue after deciding about one or two sites is, What in the world do I write about each week?  That’s an excellent question and believe me, I have to ponder that one each week too.  One thing I can recommend is to just let thoughts flow through your mind.  You will read something, hear something, talk to someone about something and suddenly you will know that that is your blog for the week.  Remember blogs are short – under 500 words most of the time.

Writing a Blog

Content is King - Start Writing!

Here’s another tip for what to write about – the same tip I give you for what to Post on Facebook, LinkedIn, Twitter, etc:

  • Type out a list of questions that you ALWAYS get asked by customers and potential customers – you maybe surprised at how many there are – I worked with a Realtor a couple of years ago who sat with me and as he said the questions, I typed up the list.  Within 30 minutes we had over 60 questions divided up for Buyers and Sellers.  There’s 60 weeks of blog topics.
  • Write about what you care about – why your business is important, why you do what you do.  Add that personal touch.
  • Check the Google Keyword Tool to add keywords to your blog that relate to your business.

Remember to proofread your blogs – use spell check but don’t entirely rely on it.  Please check your grammar.  There is some leeway with blogs but English should still read like English.  Google loves Blogs and Word Press. Blogs should be relevant, timely and relate to your business.  Here’s some great tips from Mashable.com.

Of course, remember to Post your blog on your social media and vary the comments you write.  Facebook is not the same as LinkedIn.  Remember who your audience is and above all, HAVE SOME FUN!!

 

 
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Do I Need to Have My Business On Google+?

Published on December 7, 2012 by in Google+

Do I need to have my business on Google+ is a question I get asked almost everyday.  Those of us that use Google products such as Gmail are familiar with the several “new” product ideas that Google has launched and then discontinued.  I understand that iGoogle is also going to go by the wayside next year.  So, what about Google+?  Is anyone really on it?  Are people using it?  Shouldn’t I just focus on the big kahuna – Facebook? Read more…

 
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Facebook Security – Are You All Set?

Published on November 29, 2012 by in Facebook

As always, I find inspiration for my weekly articles based on some new social media news (no shortage of that); a situation I may have helped a client with or something that happens and I realize it’s important to share it.  Yesterday morning when I awoke and looked at my phone (yes I do look at my phone first thing in the morning), there were two emails from Facebook notifying me that someone had attempted to log into my Facebook Account at 1:46am from an unknown device in a foreign country.  I did not get these emails until a little after 5am so that was a few hours after the incident.  I often hear about the “fear” of getting involved with social media because of hackers and the threat of privacy breaches.  I’m certainly not a techy but I’m pretty sure that as long as we have computers, the Internet, Social Media, Smartphones, etc., etc. there is going to be the threat of hackers and identity theft.  In addition, the simple fact that people hack into our profiles to promote their own agendas.  I don’t think that “potential” is going to go away anytime soon.  That being said, you should know how Facebook handles it and what you need to do to protect yourself on Facebook.  Read more…

 
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Thanks, Facebook

Published on November 22, 2012 by in Facebook

It’s Thanksgiving Day and I usually write my blog on Thursdays.  I kept wondering for the past couple of days what to write about since it was also Thanksgiving.  On one of my walks (often when I do my best thinking and planning) I thought I’d thank Facebook for everything that it does to make our lives more enjoyable, caring, connected and well, successful as we pursue it for business purposes as well.

So here goes – Thank you, Facebook for: Read more…

 
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LinkedIn is a Vital Part of Your Online Presence

Published on November 16, 2012 by in LinkedIn

LinkedIn continues to grow and become more important for professionals.  With 174 million members now, it is a vital part of your online professional presence.  Interacting with strategic partners, reaching new clients, finding new job opportunities and talent for your organization are all reasons to be sure you make a professional impression on your LinkedIn Profile.  Today I am focusing on those seeking for a new job opportunity.  Read more…

 
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A Great Time to Grow Your Social Media

The election is finally over and regardless of which side you were voting for, it is now time for us to get back to work to make our great country even better.  America has been through tough times before and we have always proven to be a determined resilient people. If you managed to avoid the election conversation on social media you are to be congratulated. Especially in a time like this when the country seems so divided and social media provides such a platform, it is wise to remember that we do not always want to proclaim our beliefs publicly.

With the election hype gone, it is suddenly holiday time.  I was in CVS yesterday and at the register there were chocolate turkeys just begging me to buy them.  Everyone where you go, it seems the holiday season has magically arrived.  For the same reasons that I advised against proclaiming your political opinion on social media Read more…

 
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